
Our Story
Located in the heart of Southeast Asia, OWL is a Singapore-based instant F&B company. OWL manufactures instant beverage and convenience products, and is inspired by the region’s rich and diverse food heritage. Drawing on and curating the various influences of the region, we take on the best and well-loved classics, combining local flavours and recipes to craft new favourites.
With over 60 years of experience , OWL is proud to present itself as the pioneer who specialises in brewing the perfect cup of coffee, delivering rich and enjoyable flavours to fulfil the three criteria of good coffee:
- Aroma
- Body
- Flavour
The OWL brand has withstood the test of time from 1956, growing from a mere partnership to a ubiquitous household brand known for its quality and rich taste profiles, taking on traditional flavours and putting a creative twist on them to create new favourites.
At the same time, we exercise careful consideration, high standards, and utmost skill in our ingredient selection and production processes, ensuring that each product is meticulously produced.
Mission & Vision
Mission
- To provide good quality coffee and beverages crafted for consumers from all walks of life.
- To satisfy all the distinctive tastes of every consumer with our carefully curated range of products.
Vision
- To promote the unique culture of Straits Asia food and beverages for everyone’s enjoyment.
- To become the representative of the local Straits culture in our products.
Our Markets
OWL coffee is available in more than 20 countries, and is a sign of our commitment to bring the OWL craftsmanship and its distinctive Straits Asian coffee brew to the world.
From the shores of North America to the great Down Under and everything in between, the OWL brand is one that has come to be known worldwide for its taste of modernity, prestige and heritage masterfully blended into a cup of satisfying coffee.
Find out what carefully crafted blends we have created here.
Awards & Certificates
Awards
Singapore Packaging Star Award 2011 – Sales & Display category
Established in 1998, the Singapore Packaging Star Award is a prestigious national award recognized in the packaging industry. It acknowledges companies and students that have innovative ideas and solutions.
Asiastar Award 2011 (Asian Packaging Federation, APF) – Consumer packaging Category
AsiaStar Awards is an international award for excellence in packaging; it is the only regional packaging award anywhere in Asia, organised by the Asian Packaging Federation (APF). An AsiaStar Award Winner is recognized regionally as the cream of the crop in Asia.
SPBA Heritage Brand Award 2014
The SPBA Heritage Brand Award was incepted in 2005 within the SPBA to pay tribute to time-honoured, home grown brands that have embraced exceptional brand practices over a period of 30 years.
The Great Singapore Food Gift Award 2014
This award is a hallmark conceived by the Singapore Food Manufacturer’s Association (SFMA) to further enhance Singapore as the food hub in Asia. It recognises the exceptional quality of a company’s product, and is a tangible recognition of the food manufacturers in their roles as stakeholders and shareholders of the ‘Made in Singapore’ brand – a hallmark of distinction.
Certificates
- BRC
Global Standard For Food Safety-Issue 6 by Bureau Veritas Certification Vietnam since 2015 - ISO22000:2005
certified by Bureau Veritas Certification Vietnam since 2015. - HACCP
RVA Management System – by Bureau Veritas Certification Vietnam since 2015. - GMP Food
by Bureau Verita Certification Vietnam since 2015 - Halal Certification
All products produced by Owl International Vietnam Co Ltd are Halal certified by Commission Board of Islam in Ho Chi Minh City Vietnam